"Scourti’s Life in AdWords project lampoons this feedback loop between online presence and private identity: for nearly a year, Scourti emailed her diary to herself on Gmail, and then read out the Google advertisements that Gmail suggested for her on a daily video capture, which she then edited into a video that is shown both in exhibitions and online. Scourti’s self-portrait is thus created entirely from the feedback of others — and not even others, but a for-profit computer program: she is only how the algorithm sees her. "

Online identity is authenticity or anonymity more important?
The article starts to question authenticity of online identity and whether the integrity in multiple identities exists.

Identity4U Project-Heath Bunting
Idea set up as a identity Bureau.